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2Promo ribbon: one line, one link (trade-in, holiday, financing).
HERO 1 · FULL WIDTH
iPhone
Tagline goes here.
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Product photo
3Hero stack: each product gets the full width. Name, one-line tagline, two pill buttons. Image sits below the text, centred.
HERO 2 · FULL WIDTH · DARK
MacBook Pro
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Product photo
4Alternates light and dark for rhythm. White 8 px gutters between blocks.
TILE
iPad Air
Tagline.
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Image
TILE
WATCH
Tagline.
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Image
5Two-up promo grid: 6 to 8 tiles, same anatomy at a smaller scale. Stacks to one column on mobile.
TILE
AirPods
Tagline.
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Image
TILE
Trade In
Tagline.
Get your estimate
Image
Endless entertainment.
6Apple TV+ carousel: auto-advancing, centre card large, dots and pause control.
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Apple WalletAccount
Entertainment
Apple Store
For BusinessApple Values
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7Footer: legal fine print, then a five-column sitemap, then copyright and the country picker.