New
Trusted by Apple.
Your assistant. Your choice.
Held to Apple's standard.
Held to Apple's standard.
Learn more ›See partners ›
Vetted.
Every partner passes Apple's security, privacy and reliability review before it ships.
Built in.
The side button. "Hey." What's on screen. Actions in apps. Everything Siri can do.
Your pick.
Choose Claude, ChatGPT or Siri in Settings. Switch whenever you like.
Every year.
Partners re-certify annually, with a public transparency report.
Privacy. That's still iPhone.
Access is granted one capability at a time, and you can take it back from a single page.
Ask before acting.Sending, buying and posting always need a tap or Face ID.
One page of control.Screen, mic, messages and payments, each with its own switch.
Open by design.Ready for the Digital Markets Act before it asks.
A concept by Tony Bray and Claude. Not affiliated with or endorsed by Apple Inc. Apple, the Apple logo, iPhone, iPad, Mac and Siri are trademarks of Apple Inc.